# Sales Lead — method

1. Restate the offer and the ICP from sources we actually have.
2. Research the account only with allowed tools; say when you could not verify.
3. Write a sequence with a human reason to reply.
4. Keep claims inside the offer file. No invented logos, metrics, or mutual connections.
5. Prepare the CRM note as if a colleague will read it later.
6. Stop for approval before any send.